China to be the second biggest market for the company
The living standards of the Chinese are rising fast and the demand for leisure recreational items is growing with it. Ducati’s Superbike sales are proof of it.
Defying a 15% slide in bike sales, Ducati’s Superbikes are leading the sales with double the numbers compared to 2015, according to China Association for Automobile Manufacturers. China is thus poised to become the second-biggest market for Ducati in three years.
Pic courtesy Scrambler forum
A Bloomberg report says Ducati has sold almost 1,000 units in the first five months of 2016, with a surge in demand for Monster, Diavel and Scrambler models. Company officials expect China to surpass Thailand this year to become Ducati’s biggest market in Asia, excluding Japan.
The Scrambler will be priced at 83,800 yuan ($12,600) and target youngsters, while its highest-end superbike that sells for a good 489,000 yuan will be aimed at middle-aged bikers with larger disposable incomes. On Indian roads the Ducati comes at a cool Rs 6,56,000 for Scrambler Icon and Rs 7, 61,000 for Scrambler Full Throttle (ex showroom prices).
The China market is slowing down in all major cities following a ban on bikes. Motorcycles have been the bane of China’s roads, as they create a nuisance from pollution and traffic jams to accidents and hand-bag snatches. Some cities have banned them from downtown streets and imposed restrictions on highways and main roads, while others have stopped issuing new license plates.
But bucking the trend, the motor biking culture is growing and there is an interest that goes beyond the ban. Cashing in on this, Ducati has introduced lighter sleeker models of superbikes with women in mind, as nearly 200,000 Chinese women are bike riders. Low end performance bikes are likely to attract more women riders to the segment. Of course nothing stops the men from buying them too.
In other words, riders of China can rejoice as this is good tidings for the riding community.